That’s a fairly typical ad, which is now running on TV, and which is also on Glad’s web site. Looks like a clear majority would rather buy Glad’s fine trash bag than […]
Briggs
Why most statistics don’t mean what you think they do: Part II.
In Part I of this post, we started with a typical problem: which of two advertising campaigns was “better” in terms of generating more sales. Campaigns A and B were each tested […]
Why most statistics don’t mean what you think they do: Part I.
Here’s a common, classical statistics problem. Uncle Ted’s chain of Kill ’em and Grill ’em Venison Burgers tested two ad campaigns, A and B, and measured the sales of sausage sandwiches for […]
Hurricanes have not increased in the North Atlantic
My paper on this subject will finally appear in the Journal of Climate soon. You can see it’s status (temporarily, anyway) at this link. You can download the paper here. The gist […]
The Algebra of Probable Inference: Richard T. Cox
This is a lovely, lovely book and I can’t believe it has taken me this long to find and read it (November 2005: I was lead to this book via Jaynes, who […]
How to Exaggerate Your Results: Case study #1
In the Tuesday, 6 November 2007 edition of the Wall Street Journal, Pfizer took out a full-page ad encouraging people to “Ask your doctor” about Lipitor, a drug which claims to lower […]
Recent Comments