How happy are you? On a scale between one and ten, of course. Nobody could be eleven-happy. Listen: I can’t measure your happiness unless I put a number to it. And I must needs measure. A seven you say? Very well, a seven.
Now let’s ask Ed over there. Hey, Ed, how happy are you? Six? That means you’re one point happier than Joe. What’s he doing that you’re not?
Putting a number to happiness makes it science—doing statistics on these numbers is therefore scientific. Think big data, think computers, think sexy learning algorithms! No way we can go wrong by quantifying everything and then modeling it. Right?
Wrong. Hire me to come and speak to your group about why you believe more than you ought.