One of the premises frequently used for the argument that “all cultures are equal” (multiculturalism), or for the argument that you should not be judgmental, is relativism, which is the idea that there is no absolute knowledge, that is, that … Continue Reading The impossibility of there being no truth.
That’s a fairly typical ad, which is now running on TV, and which is also on Glad’s web site. Looks like a clear majority would rather buy Glad’s fine trash bag than some other, lesser, bag. Right? Not exactly. So … Continue Reading How to Exaggerate Your Results: Case study #2
In Part I of this post, we started with a typical problem: which of two advertising campaigns was “better” in terms of generating more sales. Campaigns A and B were each tested for 20 days, during which time sales data … Continue Reading Why most statistics don’t mean what you think they do: Part II.
Here’s a common, classical statistics problem. Uncle Ted’s chain of Kill ’em and Grill ’em Venison Burgers tested two ad campaigns, A and B, and measured the sales of sausage sandwiches for 20 days under both campaigns. This was done, … Continue Reading Why most statistics don’t mean what you think they do: Part I.